The best time to apply it is after a shower, or bath whilst your skin is still warm and damp and the absorption will be deeper and quicker.
It has antioxidant properties and in one study was shown to be effective against Staphylococcus, although coconut oils seemed to perform better. (It is hard to know whether antibacterial activity in a petri dish will be replicated on living skin, generally not.)
It contains vitamins A, C and E, which may be beneficial (if absorbed) and it seems to be a good skin softener. Some people find that it can lighten skin.
